Case Studies

Detailed breakdowns of website projects we have delivered for North Yorkshire businesses.

Five services, five pages, one renewable energy site

A Leeds renewable energy installer who came through a referral wanting more visibility in his area. How the site was structured around the five things people actually search for, and why there are two ways in rather than one.

A cleaning business built on word of mouth, findable at last

A Ripon cleaning company that had grown entirely on recommendations. What a website is actually for when every customer already arrives through somebody else, and why the reviews had to come with them.

Before and after, doing the work a paragraph cannot

A Ripon domestic cleaner whose work photographs well. Why the before-and-afters lead the site, and why insured and DBS checked belongs in the first sentence rather than the small print.

Nowhere to number one for garage searches

A Leominster garage ranking first on Google for two different services. How the site was restructured after the business changed, and what it did to their search positions.

A first-time charity event that raised over £11,000

A charity gala with no history, no track record and one shot at selling tickets. What the website had to do, and the honest version of what it did and did not contribute to the £11,453.67 raised.

A new church answering the questions nobody asks out loud

A church founded in 2025 with no history to trade on. What somebody considering their first visit actually wants to know, and why almost none of it is something they will ever ask a person.

When the person choosing is not the person being cared for

A Southend cleaning and helping-hand service where half the enquiries come from somebody choosing on a parent's behalf. Why that changes the tone of the whole site.